Hilco UK

Apple Removes HMV App from the iOS App Store

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HMV has confirmed that the iOS version of its new digital music app, which was released on 17 October 2013, has been temporarily removed from the iOS App Store by Apple in spite of the Cupertino, California-based tech company previously giving HMV’s app its approval.

HMV stressed that Apple’s removal of the app only prevents further iPhone users from downloading the app and those who have already downloaded the app will continue to be able to use the app as before and will not notice any changes to the experience.

HMV’s developers are working around the clock to deliver an updated version of the iOS app for Apple’s approval which will retain the innovative Image Search and Sound Search functionality to discover music and listen to 30 second previews. The updated app will also provide access to users’ MyHMV locker to manage all HMV downloads made via the company’s HTML5 store – m.hmvdigital.com – and the new hmv.com which is set to launch this Thursday.

Since its launch last Thursday (17 October), HMV’s digital music store has proven popular with customers with the apps downloaded over 10,000 times and 4 star and 4.5 star reviews in the iOS and Google Play app stores respectively.

Katy Perry’s new album – Prism – and accompanying single – Roar – are the most popular downloads from HMV’s digital music store to date, despite only being released on Monday 20 October. The high singles sales are significant as HMV had, in recent years, missed out on the singles market, and mark HMV’s return to being highly influential on the Official Singles Chart.

Paul McGowan, Chairman of HMV and CEO of Hilco Capital, commented: “It is disappointing that Apple has chosen to suspend an app that has proven to be very successful in only a few short days despite Apple having already approved the exact same version on 15th September. We are unable to explain the change in Apple’s position as we have been given no explanation by them as to any difference they view between the approved version and the one suspended this evening.”

“The Android and HTML versions of the app are spectacular and are proving a big hit with UK consumers with downloads growing constantly over the last few days. They will also be launched in Ireland on 24th October and we have pencilled in a Canadian launch during November.”

“The new HMV.com website is also launching on 24th October and will provide a new, content-rich environment for our customers.”

This entry was posted on Monday, October 21st, 2013 at 5:49 pm.



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